In a small business, it’s easy to feel pulled in a million directions. There are so many things you know you need to do for your business. And if you’re a one-woman show like I am, the lists of need-tos, should-dos, and want-tos grows quicker than you can cross off all the things you have done (which is A LOT). In today’s world of instant access and short attention spans, this makes effective and efficient marketing of your business an essential practice. But again…it’s another ‘need-to’ that probably doesn’t receive the attention it deserves. Marketing is one of the top tasks businesses outsource. Read on to learn what a content marketing strategist does and how they can help your business (and save your sanity!).

Defining a Content Marketing Strategist

Before we define a content marketing strategist, let’s get a clear understanding of a few key terms.

• Marketing: ANY effort to share about your business in order to reach people. 
• Content: information created to be intellectually digested, engaged with, and shared.
• Content strategy: Intentionally aligning content to work toward marketing and business goals.

SO…that leads us to a content marketing strategist: a person who reviews a business’ marketing goals, then creates a plan and process for producing content that aligns with those goals.

What does a Content Marketing strategist do?

Every business is different, which means that there is no such thing as a one-size-fits-all content and marketing strategy plan. The working relationship between you and your business and a strategist will look different than someone else. However, there are a few standard processes that a content marketing strategist can assist with.

• Auditing current marketing practices on your content platforms
• Researching latest trends and market practices within your business landscape
• Developing aligned marketing and content strategy plans
• Creating processes for your business to streamline content creation
• Developing and launching your marketing strategy
• Analyzing the implemented marketing tactics
• Continued monitoring for on-going marketing services

Should I work with a content marketing strategist?

Like every business opportunity and decision, here’s the short answer: If it makes sense for your business! I’m not going to tell you your business will flop without a content strategist. I won’t tell you I’m ESSENTIAL for your business. I’m here to help. If right now you need to hear that working with a content strategist isn’t the best thing for you, that’s what you’ll hear after I read through your intake form! I am a cheerleader for your success. You’ll get advice on how to succeed, whether that’s with me or by making simple tweaks to your current practices.

Share a little about yourself and your business and let’s see what this connection turns into!

How to Connect with Me

1. Complete the intake form on my site
2. Follow me on Instagram @klockeacres